Women. Take charge!

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A story almost every woman in India has heard or experienced. I’ve heard this phrase – “I don’t have a choice” – from so many women when it comes to the topic of marriage. Societal and family pressure can be enormous. The issue is perhaps a lot more complex than shown here, and this depiction is an over-simplification, but I believe that making women realize that they have a voice, a choice, is the big step forward.

Women’s Day 2017: Choice is empowerment

thetapinUncategorized4 Comments

Being a woman is hard in any part of the world. The biggest weapon that women can wield is the power of choice, the choice to make our own decisions, the choice to marry or reproduce or not do both, the choice to simply be.  The ability to live without fear, the freedom to live without being judged. There are way too many expectations and demands of women, too many stereotyped casts that we are expected to fill.

A lot of women do succumb to pressure, it’s easy to give in. Ever so often, I hear an unhappy woman tell me, “I don’t really have a choice.” I hope that all of us realize that our lives are ours to lead, and that we get to make our own choices. This International Woman’s Day, here’s to empowering woman all over the world with choice.

Eureka!

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Be it for corporate branding projects or for individual personalised gifts, I can help you with your ideation process and the outcome. I love being pushed to think, and seeing an idea take shape and form in the physical world is incredibly satisfying.

If you’re looking for someone to help you crack that big campaign or create content that makes conversation with the reader, get in touch at ramyasriram1@gmail.com.

 

Let’s collaborate!

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I work with organisations on a variety of projects that require ideation and translation of ideas into words and pictures.

My work spans:

-Copywriting
-Illustration/Comics
-Content writing
-Merchandise Design
-Travel Writing

My clients have included, among others:

-IIM Bangalore
-Akshara Foundation
-Muncipal Corporations of the State Governments of India
-Rewheel, an NGO promoting the use of cloth bags
-Krishi Gram Vikas Kendra, an NGO working towards sustainable rural development
-GoMowgli, a travel company

As part of my stint in JWT, I’ve written copy for Apollo Hospitals, the CK Birla Group, Gati and Delhi Public School.

Take a look at the portfolio here.

Get in touch at ramyasriram1@gmail.com!